Growth, success, improvement, and promotion are the words that a company wants to hear all the time. These are the things they want whenever they do any new thing in their business. If you are a company that sells its products, you’ll have an idea how tiring it is to convince the customers to buy the product. A lot of struggles and efforts are required by the creative and the advertising team while they make ads for the product. The success of the ad is also uncertain. It is essential that you capture the attention of the viewers. So to help the advertisers, video making techniques are used more frequently in ad making to sell products.
In fact, it has proven to be useful and has increased the sale of the products up to 50 % in some cases. There must be some benefits associated with this technique. Let’s take a deeper insight into the business and its effectiveness that has conquered the globe in recent years:
Communicate with the audience:
To sell anything, you have to make sure that you are reaching the minds of the viewers. Videos allow you to do that. Although they have a short span, but if your convincing powers are enough, you’ll lure anyone to buy your product. You can give the demos of your product or you can use the video animation on the whiteboard as well to describe complex products.
Increases the duration of attention:
A viewer is fascinated by the video and tends to spend more time on the website while watching and searching for it. Video can be uploaded on the social media platforms such as Facebook or YouTube and a wide range of audience will watch and remember it. This is a more powerful source as compared to other methods of marketing.
The videos are considered a cheap medium of marketing as compared to paper because the cameras and other equipment are cheaper nowadays and this has made the video making cheaper. Besides this, quality of the video could be adjusted from higher to cheaper rates.
Most of the videos that are created for marketing are posted on social media and are re-posted and circulated regularly so they tend to remain in the business for quite a longer period of time as compared to paper or any other media.
Capturing the emotions:
Videos have a unique ability to capture the attention and emotions of the audiences. A presenter usually keeps the viewers motivated and fully involved in his demo so the viewers are emotionally attached to the video. They tend to get impressed and buy the product on this basis.
Clarity about the product:
Viewers need clarity in the function and working of the product that they are willing to buy. The clarity can easily be demonstrated on the video by showing each component of the product and showing how it works. The more the clarity, the more the chances of the increase in sale.
Extra point to note – SEO factors:
Keep in mind the SEO factor while posting anything online. Google loves and admires the videos so make sure you have a unique and creative video that can be ranked as one of the best and original content by the search engines and more users can see it easily. Keep it original and simple.
Published by VIHEO